> For the complete documentation index, see [llms.txt](https://info.wovlabs.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://info.wovlabs.com/campaigns/what-is-a-campaign.md).

# What is a campaign?

**Campaigns** allow you to create specific interactions centered around a physical object that has already been tokenized, enhancing the experience and activating specific dynamics for users to interact with that object.

<figure><img src="https://2386639179-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRN5jl2Wk1jc3OJtlF3Ol%2Fuploads%2Fv8toJwS6ccYiCEgCr2DT%2Fimage.png?alt=media&amp;token=1d07b7db-1b1f-4d4a-b059-b110f5dda0c0" alt=""><figcaption></figcaption></figure>

Once created, the campaign can be assigned to a single tokenized item or a group of items.

The current modules available are "*Lost*", which allows you to flag the item as lost, "Stolen," which helps you report theft, and "*Personal Message*," through which you can send a specific message to the user to engage them in specific online-offline activations reserved for token holders.