WoV Labs FAQs
  • QUICK START
    • WoV Labs Dashboard
    • Get Started
    • Create your Digital Product Passport in 4 easy steps
  • DPP SETUP
    • Connect Ecosystem
    • Customize your DPP interface
  • ITEMS
    • Create an item template
    • Personalized Message
    • Product Data
    • Product Points
    • Product History
    • Product Values
    • Assign to Folder
    • Manage Items
  • SMART TAGS
    • Overview
    • Available tags
    • Create Groups
    • Tokenized tags
  • DPP CREATION
    • Begin tokenization
  • MARKETING TOOLS
    • Elevate your marketing
    • A deeper look
  • MESSENGER
    • Overview
    • Messaging
  • CRM
    • Collect user information
  • CAMPAIGNS
    • What is a campaign?
    • Create a module
    • Assign campaigns
  • LEADERBOARD
    • Create gamified experiences
  • ACCESS DIGITAL PASSPORT
    • WoV Labs Smart Tags
    • Tap to explore
    • Apple Devices
    • Android Devices
Powered by GitBook
On this page
  • Campaigns
  • Messenger
  1. MARKETING TOOLS

A deeper look

PreviousElevate your marketingNextOverview

Last updated 10 months ago

Our Business Dashboard empowers you to create dynamic and personalized customer experiences through two powerful tools: Campaigns and Messenger. By leveraging the Digital Passport, you can build deeper connections, drive engagement, and foster loyalty.

Campaigns

This feature allows you to link specific interactions to your product's Digital Passport at the right time for selected groups of users. When the user interacts with the smart tag embedded into the product, you can deliver personalized offers, promotions, and information: imagine activating geo-targeted discounts, providing product care tips based on the user's location, or even facilitating theft or loss reporting.

Messenger

This feature allows you to directly communicate with customers who have claimed digital ownership of their product. Send product updates, answer inquiries, or provide support through personalized messages linked to the specific item. All messages are delivered to the user's dedicated section on our platform or directly to their registered email used to claim ownership.

By combining these features, you can create a rich, interactive experience that builds trust, loyalty, and customer satisfaction.

CAMPAIGNS
MESSENGER